Due to mounting environmental concerns and discourse around toxic masculinity, the traditional gas-guzzling, hyper-macho image of the sports car is losing its lustre. How are luxury car manufacturers developing and marketing their vehicles to meet people’s changing perceptions of status?
Libby Brown worked on the product design team at Tesla in San Francisco and is now a freelance brand strategist.
Ed Hartley is a cultural expert with extensive knowledge of gaming, music, fashion, and technology. With a background in launching tech start-ups and growing online communities, he now works on innovative marketing campaigns in the gaming industry.