What comes to mind when you think of a health food? A strange-looking product promising impossible results with words you don’t really understand? Bio-tiful is looking to change that. With its minimalistic packaging and approachable branding, it’s bringing kefir into the mainstream.

Although 76% of Americans take dietary supplements, the efficacy of vitamins in health and beauty regimens is questionable due to poor regulation. With pills and sachets that are tailored to individual needs, Care/of is hoping that transparency will get people taking vitamins more seriously.

As more American women seek to delay motherhood – whether due to career ambitions or the lack of a partner – many are turning to egg freezing to help them conceive once they’re settled. How is Extend Fertility in New York making the process appealing for Gen Y women?

While medical breakthroughs have made conceiving easier, cost is still a barrier for many people. Health-tech start-ups are making fertility tracking more mainstream, but are these preventative measures or probability boosters? And what will be the social and economic impact on Gen Yers?

As digital tech infiltrates all parts of society, the positive effects of face-to-face interaction are often overlooked, particularly in terms of health and wellbeing. Canvas8 spoke to clinical psychologist Dr. Catherine Haslam about how social groups play a key role in personal identity.

With loneliness linked to a range of health problems among the elderly, arts charity Magic Me is tackling this issue by running cocktail parties in care homes with the help of volunteers. How can intergenerational connections keep older people happy and healthy in their later years?

As the legalization movement has destigmatized marijuana use across the US, weed-centric start-ups, lifestyle brands, and media companies have flourished. And while cannabis culture is nothing new, the modern iteration of it, which incorporates health and a high-end aesthetic, certainly is.

With a slick, minimal aesthetic, MedMen’s approach to selling marijuana has drawn comparisons to mega-brands Apple and Starbucks. By creating a welcoming brick-and-mortar space, it’s hoping to normalize cannabis use – not just for stoners and those who need it medically, but for the masses.