We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

Against a backdrop of uncertainty, people are searching for new sources of control and stability. Where science and ancient wisdom have been conventionally pitted against one another, many are moving towards an integrated approach to authority that draws from the best of both worlds.

Femtech is booming and now the successful breaking of stigma and taboo is translating to IRL. App turned gynecology clinic, Tia, is encouraging collaboration between consultant and patient, while tapping into women’s increased desires for control and understanding of their gynecological health.

Poor access to healthcare is common across the US, leading a growing number of people to try out telemedicine and embrace the wellness movement. Hailed as the ‘Glossier of femtech’, Hers is going direct to consumers with Insta-friendly prescription solutions to hair, skin, and sexual problems.

With more than 44 million adults having a mental health condition and rates of depression and suicide on the rise among younger generations, America’s mental health crisis shows no sign of easing in the near future. How might mobile apps enable people to better manage their wellbeing?

A recent study has revealed that time pressured American mothers are the key demographic driving the telemedicine market. As more women struggle with the challenges of balancing work, childcare and long waits to see doctors, women are increasingly turning to their smartphone apps for health advice.