With 3.5 million regular listeners, the podcast phenomenon has arrived Down Under. Aussies are enjoying this intimate mode of storytelling at home and in cars on their daily commute. So what’s the lure for busy Australians? And how can brands best tap into their invigorated interest?
James Cridland is the editor of Podnews, a daily podcast newsletter. He is a radio futurologist – a writer, consultant, and public speaker on radio and audio's future. He launched the world’s first streaming radio smartphone app in March 2005 for the original Virgin Radio in London, launching daily podcasts earlier that year. In 2007, he joined the BBC iPlayer team for radio, achieving a dramatic increase in the service’s audio quality.
Jess Bineth is the founder and director of Audiocraft. She’s currently writing and producing an original documentary series for Audible. As a podcast producer for the ABC, she worked on This is About, Ladies We Need To Talk, Earshot and PocketDocs. She’s also worked at community radio stations 2SER and FBi, collaborated on audio projects with Big hART and Sydney Architecture Festival, and run podcast workshops for Spotify, the Sydney Opera House and Screen QLD.
Natascha Nanji is an artist and writer with a background in Anthropology and Fine Art. She contributes to art journals, museums and tech agencies and works with arts organisations to enhance their digital systems and communications. Natascha studied cultural criticism at the Royal College of Art and is co-editor/publisher of LAY IT ON THICK, a literary magazine orbiting themes around desire and erotics.