Britain’s drinking culture is transforming as the stigma surrounding alcohol abstinence fades and the price of a pint climbs ever higher. What are teetotallers and moderate drinkers choosing to consume in social situations? And how are pubs and bars keeping punters coming back?

The premiumisation of spirits hasn’t just made Britons more invested in drinking them, it’s also birthed a kaleidoscope of mixers. Gone are the days when own-brand tonic would do – now mixers are almost as important as the alcohol itself. So how are British drinking habits driving mixer innovation?

As the number of Britons ditching alcohol for health or social reasons surges, players from across the drinks industry are rushing to offer sober alternatives. Æcorn, the sister brand to non-alcoholic spirits label Seedlip, is filling the gap for booze-free aperitifs that pair perfectly with food.

Traditional recipes for classic cocktails often use egg whites to achieve a rich frothiness. But with the rise of veganism, many people are now seeking an alternative. With its all-natural line of vegan bitters and foamers, Ms. Better’s is serving up a more ethical way to concoct cocktails.