While most people consider the ability to return any purchase a consumer right, the rise of ‘serial returning’ is becoming a problem for many retailers. Canvas8 spoke to Dr. Jason Sit, a marketing lecturer at the University of Portsmouth, to understand the drivers behind this phenomenon.
- Sectors
Dr. Jason Sit is a senior lecturer in marketing at the University of Portsmouth’s Faculty of Business and Law. His specialisms are in customer experience, customer value, and omnichannel retailing, covering various retail or business sectors from shopping centres to DIY to fashion.
Polina Norina is a senior behavioural analyst at Canvas8. She has a background in editorial project management and copywriting, and has previously worked on New York Times bestsellers in trade publishing and international comms projects for companies like Airbus. Outside of work, you can find her learning new languages, reading non-fiction or discovering new design innovations.
