Television is in the midst of a seismic shift as people break away from watching shows via traditional channels and embrace cross-platform conversations, niche programming, and appointment-first TV. Where, and how, can brands and producers most effectively speak to modern audiences?

With just half an hour of mobile video eating up 5.25GB, the data demands of streaming music, movies and TV shows on-the-go can quickly add up. Three’s Go Binge plan gives customers unlimited streaming of content on Netflix and Deezer, without the worry of extra charges.

American adults may still spend hours watching TV each day, but with consumption spread across so many platforms – from conventional TV sets to mobile devices to social media channels – the race is on to win and hold their attention. What keeps people coming back for more?

The rise of on-demand streaming services supposedly sounded the death knell for traditional television, but bright spots have emerged even as live audiences have diminished. What gets people to tune into programmes at specific times rather than catching up at their own pace?