How is a lack of time impacting make-up routines? Will progressive masculinity rewrite the industry? And how is clean beauty getting a colorful makeover? In this part of the 2020 Expert Outlook, we speak to three experts about how people are rejecting old rules and forging new beauty narratives.
Fiona Klonarides is a wellbeing and beauty journalist, and founder of the award-nominated beauty e-zine The Beauty Shortlist and the Beauty Shortlist Awards.
David Yi is the editor at Very Good Light, a men's beauty publication aimed at Gen Zers and Yers that seeks to redefine masculinity and create a safe space for all men. He previously launched fashion and beauty at Mashable and has also worked at WWD and the New York Daily News.
Mi-Anne Chan is a beauty writer and video director.
Rebecca Smith is the Head of Toolkit at Canvas8. With a background in psychology, she has worked with global clients such as Google, Nike, and Mars, exploring everything from what people want from a fake tan to Gen Z’s relationship with social media. Outside of work, you’ll find her binge-watching reality TV, listening to hyperpop, or with her nose buried in a fantasy novel.