TikTok’s challenges and tutorials have become an integral part of digital life for Gen Zers, inspiring many of them to recreate intricate dance routines in their bedrooms or out in public spaces. But why is this form of expression so popular on the platform? And how can brands get involved?
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Deanne Kearney is a dance writer and researcher based in Toronto. She is currently a PhD student in dance studies at York University, where she is looking at popular dance and music within hip hop culture.
Alessandro Bogliari is a digital entrepreneur and growth marketer. He is the co-founder and CEO of the Influencer Marketing Factory, a global influencer marketing agency that helps brands and companies launch influencer marketing campaigns on TikTok, Instagram, and YouTube.
Erin Levitsky is based in Toronto, where she is equal parts writer and photography curator. Her background is in media theory, technoculture, and photography history and preservation.
