What does it mean to be a modern man in France?
REPORT
16 Mar 2020
What does it mean to be a modern man in France?

French men are breaking out of the unforgiving confines of heteronormativity to wear more stylish clothes and engage in grooming. But as their appearance begins to play a bigger role in their everyday lives, what is the impact on behaviour? And how can brands speak to grooming-averse consumers?

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