From the pressures of picture perfection to concerns about trolling, social media is proving to be a double-edged sword for new mums. Canvas8 spoke to Dr. Alexa Fox, assistant professor of marketing at The University of Akron, to understand what drives new mums to post about their kids online.

They may only have been around since 2010, but members of Generation Alpha are already tech-savvy, socially conscious, and highly influential. What impact has having a Gen Yer for a parent had on these kids? How is technology shaping who they are? And what are they passionate about?

Frida Mom caters to the millions of women in the United States who become new mothers every year. Helping them to navigate the physical discomfort of the fourth trimester, the brand offers a collection of female-focused products that playfully address the needs of postpartum bodies.

Today’s teens and young adults are set to become the world’s most influential consumers within a decade, but how has growing up in the aftermath of a financial crash affected the way Gen Zers spend and save their money? What can help these digital natives improve their financial know-how?