COVID-19 has put a stop to life as we know it, forcing companies, governments, and individuals to adapt at breakneck speed. Business leaders are being encouraged to look at their infrastructure, production, and marketing with fresh eyes, and put them to work in innovative and unconventional ways – mirroring t...

People have long regarded athletes, rockstars, and those in the armed forces as ‘heroes’, but COVID-19 has pushed an oft-overlooked demographic squarely into the limelight. Carers, delivery drivers, grocery store staff, and warehouse workers are gaining plaudits for keeping entire countries running. But with...

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

COVID-19 could potentially reshape people’s shopping habits based on the way that businesses respond to the crisis. Canvas8 spoke to semiotics expert Soma Ghosh to learn how brands are honing their communications to reassure and empower audiences – and win their loyalty in the process.

The spread of COVID-19 has seen people frantically stock their cupboards and freezers, with empty supermarket shelves a common sight worldwide. Canvas8 spoke to Dr. Leonard Lee, a marketing professor at the National University of Singapore, to understand the human needs that fuel panic-buying.

In an effort to ease anxieties around food scarcity and grocery shopping during the COVID-19 pandemic, Heinz has launched a home delivery box filled with the brand’s staples. It’s hoping to offer comfort and convenience to families and key workers during a time of uncertainty.

In an always-on consumer culture, people are used to buying what they want whenever they want. But can possessions comfort and fulfill us during uncertain times? Canvas8 spoke to Bruce Hood, author ofPossessed,to understand the psychology behind owning new things.