Consumption is driven by strong motivations such as emotion, identity, and social connection, but COVID-19 has put pressure on these stimuli. As a result, the values and habits that have traditionally shaped how people relate to spending are shifting dramatically. With 80-90% of Americans and 52% of Britons a...

Governments have been forced to act quickly in the face of the pandemic – whether that’s by revising data policies to enable digital contact tracing or enforcing social distancing measures that are changing the design of restaurants, stores, and public spaces. ‘Safety theatre’ is becoming de rigueur as busine...

Many are calling lockdown a social nightmare, while others are thriving and can’t imagine going back to ‘normal’. Canvas8 spoke to Jenn Granneman, author of The Secret Lives of Introverts, to understand why certain people love being at home and what brands can do to better cater to them.

Bored, anxious, and unable to leave home, Americans living under COVID-19 lockdown orders are eager for ways to pass the time. But what are the underlying behavioral drivers behind their surging interest in baking and cleaning? And how can brands support people adapting to 24/7 domestic life?

Big box chains and discount retailers may be expanding their influence across Middle America, but many rural and suburban residents in these states still struggle to access fresh and nutritious food. What are they searching for at supermarkets and how are stores meeting their expectations?

Shopping habits have unsurprisingly shifted during the pandemic, with the majority of Americans cutting down on spending. But notably, people are actually spending more on name brands that they recognize from before the outbreak, showing the importance they place in brand trust.