Zoom dance classes, living room yoga, and hour-long walks have become common activities during COVID-19 lockdown. But how much are people really focusing on fitness? Canvas8 spoke to 16 people to find out how their attitudes towards exercise have changed as a result of the pandemic.
Luana Sambell is a behavioural analyst on the Cultural Intelligence team at Canvas8. With an MSc in consumer behaviour, she’s interested in how pop- and sub-cultures shape people’s preferences, judgements, and decision-making. Outside of work, you can usually find her cycling around London looking for dumplings or natural wine.