Juliana Horowitz is the associate director of research at the Pew Research Center. She has led research on various social issues including racial attitudes, gender equality, the changing American family, and US politics. She regularly presents findings from the Center’s studies to the policy and academic communities and has been interviewed by numerous domestic and international media outlets.

Dr. Grant McCracken is an anthropologist who has studied American culture for 25 years and has written many books, including ‘Chief Culture Officer’. He has been featured on ‘The Oprah Winfrey Show’ and worked for organisations including Timberland, the New York Historical Society, Diageo, IKEA, Sesame Street, Nike, the Ford Foundation, and the White House. He has taught at the University of Cambridge, MIT, and the Harvard Business School.

Hannah Elderfield is an associate insight director at Canvas8. With a background in psychology, she’s advised global brands from Nike and Instagram to Perrier Jouet and the British Government. She also leads the Science Of series on the Library, translating advancements from the academic world into actionable insights for members.