Are Gen Zers done with make-up?
REPORT
28 Jul 2020
Are Gen Zers done with make-up?

Compared to past generations of teens, Gen Z’s aesthetic ideals are distinctly low-key, with the pursuit of an inside-out glow meaning that cosmetics purchases tend to revolve around intelligent skincare routines. So, how does make-up fit into this minimalist approach to beauty?

Cat Hufton-Schiorlin

Cat Hufton-Schiorlin is a London-based freelance journalist specialising in fashion, beauty, parenting, family, and lifestyle. She splits her time between editorial, commercial, and copywriting projects. She is also the creator of The Freelance Parent, a free newsletter for parents who work for themselves. Here, she covers a range of topics including mental health, self-esteem, money, and the ups and downs of everyday life with children.

Lara Dabbur

Lara Dabbur started her career in beauty as a Harrods fragrance hall girl. Since then, she has worked her way up in retail, working as Selfridges’ beauty supervisor and Maison Francis Kurdjian’s regional manager in London before moving to Dubai to work at Chalhoub Group’s Faces as an area retail manager.

Mariella Agapiou

Mariella’s experience is wide: she has written, researched, edited and produced content that covers everything from fashion to feminism, travel to tech, and women to weed. Having worked in the fashion space for over ten years, she now focuses her energy on positive change, whether consulting and strategising for her femtech-inclined clients or reporting on women’s health. She has been published in the likes of Bustle, DAZED MEDIA, The Spaces, and Grazia Middle East, while also creating content for Appear Here, On, MATCHES, and Ounass. You can also find culture/consumer insight articles with her byline on LS:N Global, Canvas8 and BEAUTYMATTER —for the US, UK, and Middle Eastern markets.