Consumption is driven by strong motivations such as emotion, identity, and social connection, but COVID-19 has put pressure on these stimuli. As a result, the values and habits that have traditionally shaped how people relate to spending are shifting dramatically. With 80-90% of Americans and 52% of Britons a...

The simple, uncluttered aesthetic of minimalism has become the de rigueur for interiors around the world, with brands such as IKEA appealing to consumers who want functional, simple and stylish pieces. So how did minimalism rise to such predominance and have people finally had enough of it?

Many are calling lockdown a social nightmare, while others are thriving and can’t imagine going back to ‘normal’. Canvas8 spoke to Jenn Granneman, author of The Secret Lives of Introverts, to understand why certain people love being at home and what brands can do to better cater to them.

Having emerged from Tumblr and established a presence on TikTok, the cottagecore subculture has seen young Americans go online to post pastoral aesthetics and participate in activities that are more common in rural areas. But what exactly is driving Gen Z’s interest in quaint lifestyles?

In an always-on consumer culture, people are used to buying what they want whenever they want. But can possessions comfort and fulfill us during uncertain times? Canvas8 spoke to Bruce Hood, author ofPossessed,to understand the psychology behind owning new things.