Dr. Mark Lee is an Associate Professor at Ted Rogers School of Management at Ryerson University. His primary research interests are in the consumer behavior discipline. Dr. Lee was named as the recipient of the Axcess-Capon Distinguished Teaching Award by the Society of Marketing Advances (SMA), the second Canadian ever to receive this prestigious recognition.

Dr. Barbara Kahn is an internationally recognized scholar on brand loyalty, retail assortment, and patient decision-making. She co-authored Grocery Revolution: The New Focus on the Consumer, a book that chronicled the dramatically changing supermarket industry and outlined how consumers make choices.

Dr. Priya Raghubir is a professor of marketing at New York University Stern School of Business. Her research interest is in the areas of consumer psychology. She works in the domains of pricing, currencies, packaging, and market research. She has consulted with Adobe, Daimler-Chrysler, Google, and Mastercard, among others.

Ali Awad is a writer and music producer based in Toronto. Having worked in studios across the UK and Canada, Ali is interested in both the sensory and cultural aspects of music.