Sports fandom is changing rapidly as a new, younger audience looks beyond athletic prowess when picking which teams and stars to support. How is the NBA setting an example for how organisations can engage with social justice? And how might Gen Z’s expectations impact the future of the game?
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- Generation
Dan Cassino is a professor of government and politics at Fairleigh Dickinson University's Department of Social Sciences and History and executive director of the FDU Poll (formerly PublicMind). He studies the cognitive psychology of the survey response and how masculinity shapes the social and political attitudes of men. His books include Fox News and American Politics and Gender Threat.
Maciej ‘Magic’ Kubacki is the marketing director for the London Basketball Association, which brings positive social change to the most disadvantaged communities in London through the sport of basketball.
Alex King is a journalist and former staff writer at Huck, a youth culture magazine and website in London. Now based in Athens, he writes about creative subcultures, human rights and activism around the world.
