It’s boom time for screen time as Gen Alphas and younger Zers start leveraging the earning opportunities of online play. Yet while they may be more financially autonomous, they may not necessarily have adequate education around money management. So, how can parents and brands help them?
- Sectors
- Locations North AmericaUnited States
- Generation
Will Carmichael is the CEO and co-founder of RoosterMoney. He has over seven years of experience working within financial education for kids and previously worked on projects for numerous financial institutions in research, brand strategy, and advertising. A regular speaker on the subject, he is passionate about increasing financial capability and driving initiatives that open up opportunities for underserved groups.
Mitchell Kraus is the owner of Capital Intelligence Associates andhas been helping clients plan for their financial future since 1993. He specializes in legacy planning, which he defines as multi-generational wealth management, philanthropic planning, and matching clients’ values to their investment portfolios.
Jo Peters spent 20 years in international agencies working for brands such as Nike and Playstation. Having set up her trend consultancy, Jo volunteered with Samaritans. In 2020, she trained as a coach with the Co-Active Training Institute, helping clients make positive changes in their professional and personal lives. Jo recently studied with Climate Change Coaches, partnering with those wanting to take action on this vital systemic issue. Together with writing on consumer trends and design, Jo loves the big outdoors, from the beach in Shoreham-by-Sea where she lives to MTB on the South Downs.
