Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

In the Understanding Allyship Deep Dive, we explore how brands reacted to the BLM protests in 2020, unpicking how people want them to show support and the consequences of offering only surface-level action. What role should individuals and businesses play in tackling social issues?

COVID-19 hit America’s Latinx population hard, and despite being one of the fastest-growing ethnic groups, they’ve been underrepresented in both clinical trials and rollout campaigns for the vaccine. So, how can brands in the pharma/healthcare space better accommodate these audiences?

As COVID-19 increased the prevalence of mental health issues across the UK, support services – which were already under strain pre-pandemic – were stretched to their limits. How has TikTok helped Gen Z maintain their wellbeing during the crisis? And how can it supplement clinical care?

A study has found that teens are more likely than adults to be struggling with depression, anxiety, and suicidal ideation as a result of the pandemic, due in part to loneliness and exposure to media coverage of the crisis. With this in mind, brands have a role to play in supporting Gen Zers’ wellbeing.