The arrival of GDPR in 2018 should have helped Britons feel more sure of their digital privacy, but the complexity of the law, coupled with the shocks of Brexit and COVID-19, means that many remain confused about how their online info is managed. How can brands help put people’s minds at ease?

As the world emerges from the grip of COVID-19 and people begin to navigate the climate of post-pandemic uncertainty, how can brands create confidence-inspiring offerings that appeal to a wide-ranging audience while also taking into account people’s diverse aspirations for the future?

From tracking and tracing to logging temperatures, the COVID-19 outbreak has made data-sharing a part of daily life for many. But how do people feel about relinquishing this privacy? Canvas8 spoke to eight Britons to find out their views on sharing health data during the pandemic.

The global coronavirus pandemic and ensuing lockdown has created a multitude of technological solutions that could impinge on rights to privacy in the long-term. How are Britons dealing with this new level of surveillance and what does this shift in behaviour mean for the future?