Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

When author Kyle Chayka explored 2010s minimalism in Longing for Less, a very different world existed. Today, a polycrisis-ridden and digitally saturated society finds people yearning for more. Whether you chalk it up to post-pandemic release or a general sense of impending doom, people are now looking for a...

In the wake of lockdown restrictions and Britons’ inability to physically explore long-dreamed-about holiday destinations, what impact has virtual reality had on the tourism sector and how will it continue to feature in people’s holiday planning and future travel experiences?

Quarantine rules, virus testing, medical forms – travelling in 2020 is no easy feat. With so much new information to understand, consumers are seeking the expertise of traditional travel agents to help them navigate the complexities of travel during the pandemic.

The pandemic has brought the travel industry to a near standstill. But with restrictions lifting, the desire for a summer holiday is still strong, in spite of fears of a second spike. Searches for staycations in the UK are reaching a peak, while some booking sites have enjoyed record sales.

International tourism virtually ground to a halt in 2020, leaving countless would-be jet-setters stuck at home. Yet at the same time, many people took the chance to re-evaluate how and why they travel. Could sustainability concerns reshape the ways that Britons plan their holidays post-pandemic?