Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

When author Kyle Chayka explored 2010s minimalism in Longing for Less, a very different world existed. Today, a polycrisis-ridden and digitally saturated society finds people yearning for more. Whether you chalk it up to post-pandemic release or a general sense of impending doom, people are now looking for a...

Amid social distancing, anxiety around shared public spaces, and closed borders, Americans are having to rethink their summer vacation plans – and road trips are an increasingly popular choice. RV rentals are on the rise, creating room for brands to cater to these sorts of experiences.

As community and the outdoors play an increasingly important role in our lives, US-based, female-led and -founded Textured Waves is on a mission to include minority women in surfing. The group celebrates female surfers of color in an arena often dominated by White men.

The pandemic has left the travel industry shellshocked and travelers unsure when they can travel again. HipCamp offers people the opportunity to stay anywhere from a cabin in the woods to unused farmland, offering the dose of nature they crave and helping hosts stay afloat in tough times.

International tourism virtually ground to a halt in 2020, leaving countless would-be jet-setters stuck at home. Yet at the same time, many people took the chance to re-evaluate how and why they travel. Could sustainability concerns reshape the ways that Britons plan their holidays post-pandemic?