Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Most Britons are keen to continue working from home after the pandemic has subsided, research reveals. As employees get used to their new work setup, there’s space for businesses to keep morale high with WFH-based perks, and for brands to enable remote teamwork that mirrors IRL collaboration.

Successful vaccine rollouts may signal a return to offices in 2021, but given the pandemic’s drastic impact on people’s values and attitudes, what will they expect from employers going forwards? Canvas8 spoke to Dr. Naeema Pasha of the Henley Business School about the future of work.

With more people working from home than ever before, teams are feeling distant and disjointed, which can make employees feel unnoticed and undervalued. Beyond Thank You wants to help companies show their remote workers that they’re just as important at home as they were in the office.

As business leaders contemplate a return to the office, it’s becoming clear that remote working is here to stay. And, with the pandemic bringing about the world’s biggest workplace experiment, what does the future hold for employers and their staff, who are seeking new ways of working?