How AR filters are helping Gen Zers build new worlds
REPORT
21 Jul 2021
How AR filters are helping Gen Zers build new worlds

AR filters on social media have become the most widespread form of AR technology, and are being primarily used by Gen Zers getting creative with their appearance and identities. What can the use of these filters tell us about how technology changes the ways we form identities and relate to others?

Josh Wright

Josh Wright is the CEO of Cellphone Deal and a consultant who searches for the latest tech built into different gadgets and mobile networks, to help people understand how their devices work.

Julia Roga

Julia Roga is a developer and digital marketer who works with several brands to promote their products through AR-based content.

Marris Adikwu

Marris Adikwu is a culture writer and a keen observer of consumer behaviour. She also writes short stories and reads anything she can get her hands on.