As the US doubles down on its deep cultural divides, food and drink are becoming new weapons in the culture wars. Veteran-owned and -operated Black Rifle Coffee Company has firmly planted itself in the conservative camp, offering rich blends with a side of pro-Trump patriotism.

Too much caffeine often results in poor sleep and anxiety, but decaffeinated alternatives are typically dismissed by consumers for being lacklustre in flavour or processed. Buzz Lite is aiming to give coffee people a healthy compromise with a mild boost without the negative side-effects.

With vast numbers of people working from home, their morning rituals have been shaken up. According to Dunkin’ Donuts, the old morning rush for coffee and a donut has been replaced by a late-morning or post-lunch peak, as workers treat themselves to a break from their screens.

Plant-based milk brand Oatly is heading on the road in 2020 with a series of experiential coffee shop pop-ups around the UK. By prioritising human interaction in its promotional strategies, Oatly is responding to a resurgent interest in physical retail from digitally-fatigued Gen Zers.