While other countries bring holiday sales forward to keep the festive spirit alive, France is delaying Black Friday to appease small-business owners and community-minded shoppers. The move aims to level the playing field for indie retailers that lack the infrastructure of online giants.

With the threat of supply chain shortages and price inflation, companies are scrambling to prevent leaving customers disappointed, especially around the holiday season. Planning ahead, Amazon is introducing ‘Black Friday-worthy’ discounts and deals, weeks ahead of the 2021 holidays.

While most people consider the ability to return any purchase a consumer right, the rise of ‘serial returning’ is becoming a problem for many retailers. Canvas8 spoke to Dr. Jason Sit, a marketing lecturer at the University of Portsmouth, to understand the drivers behind this phenomenon.

Whether shopping on Amazon or selecting a song on Spotify, modern life has too many options for even the most mundane decisions. This assortment of online offerings can overwhelm people to the point of indecision and inaction. How can brands help to mitigate choice fatigue for American shoppers?