The luxury sector has bounced back in the wake of the pandemic, but with Gen Yers and Zers gaining more economic power, how can high-end brands convert these cohorts into customers? Canvas8 spoke to nine Americans under 40 to understand how they value luxury goods and brands.
Izaak Binet is a researcher and filmmaker and works as a behavioral analyst at Canvas8. He holds a master’s in international development from the LSE and speaks French and Spanish. Outside of work, he spends his time swimming, reading, and watching films at the BFI.