Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

With no visible product or service on offer, Nothing Tech was shrouded in mystery when it was announced in January 2021. Despite this, the self-described ‘consumer-based technology’ brand has attracted more than $22 million in investment from both everyday people and big names in the tech world.

How are people engaging with blockchain tech? Why is data privacy more important than ever? How will the world of AR and VR merge with NFTs? And In this part of the 2022 Expert Outlook, we speak to three experts about the world of technology and what is most important to consumers.

The Sandbox’s partnership with Snoop Dogg has introduced a previously detached community to the blockchain, NFTs, and the metaverse. With emerging metaverses competing for users as interest grows, how important will established celebrities, brands, and intellectual property be?

According to experts, the future lies in the metaverse. This brings a fresh opportunity for brands that are looking to engage with their audience in new ways. With people able to create and self-express in the digital world, the metaverse's popularity is growing.