With lockdown measures around the world restricting out-of-home activities, much of everyday life has moved online out of necessity. Whether they’re hosting digital dinner parties and happy hours via Zoom or touring museums from their sofas, people are rapidly adopting solutions that bring the outside world i...

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

The Sandbox’s partnership with Snoop Dogg has introduced a previously detached community to the blockchain, NFTs, and the metaverse. With emerging metaverses competing for users as interest grows, how important will established celebrities, brands, and intellectual property be?

Bored Ape Yacht Club was launched in April 2021 with the distribution of 10,000 unique NFTs. This collection of digital apes, living on the Ethereum blockchain, has since become a highly exclusive and aspirational decentralized community. What does its success tell us about brand identity?

How are people engaging with blockchain tech? Why is data privacy more important than ever? How will the world of AR and VR merge with NFTs? And In this part of the 2022 Expert Outlook, we speak to three experts about the world of technology and what is most important to consumers.

Digital developments are transforming the ways people showcase their status online, with gaming worlds and the metaverse providing new platforms through which to distinguish themselves from their peers. But what kinds of status symbols resonate in the new virtual economy?