Post-lockdown, life is providing chances for people to reconnect with the excitement and pleasure that styling ourselves can offer. Following on from tracking this behaviour in our Fashion and Style Sector Snapshot, Canvas8 spoke to nine people in the UK to find out how fashion is sparking joy.
John Firth is a behavioural analyst at Canvas8. He holds a master’s degree in research methods and previously studied sociology. When not working, he can be found galavanting around London pubs with friends while trying to informally promote rugby league to anyone willing to listen.