From COVID-19 to the war in Ukraine, the desire to know about important news can lead to an obsessive focus on emotionally draining content. How can brands help people stay informed while protecting their wellbeing? Canvas8 spoke to Bhakti Sharma and Susanna Lee to find out.
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Bhakti Sharma is a graduate research assistant at the University of Florida’s Department of Advertising, where her research focuses on UX, media psychology, and mindfulness technology.
Susanna Lee is a PhD candidate in mass communication at the University of Florida’s Department of Advertising. She teaches on digital insights and media planning, while her research interests include the processing of strategic information on social media.
Henry Dowell is a behavioural analyst at Canvas8. He holds a master's degree in behavioural science from LSE, where he looked into how a sense of trust can affect publicly minded behaviours during a crisis setting. Outside of work, he’s either banging on about the latest film he’s seen or taking on an overly ambitious cycling route.
