Deanna Utroske is a top-tier critical thinker in the cosmetics and personal care industry. She's known globally for her fair-minded commentary, clear and concise explanations of complex issues, and candid analysis of the trends, movements, and innovations disrupting beauty today. Formerly the editor of the business news site Cosmetics Design, Utroske regularly shares commentary with key trade publications and market researchers and consults for private clients (in ingredients and manufacturing), developing news-generating B2B press releases, ghost-writing thought leadership content, blogging for businesses, and speaking to event audiences and company teams.

Grace Yoon is a herbalist, AADP-certified health practitioner, and founder of Qi Alchemy, a company that specialises in sourcing high-quality herbs and organic superfoods from South Korea. As a pioneer of the K-Wellness space, Yoon is carrying on her grandmother’s legacy of holistic healing by bringing Eastern remedies to the Western world.

With over 15 years of experience mapping cultural shifts and trends, Shabana Ebrahem helps brands better contextualise contemporary lifestyle and wellbeing narratives. She's a trusted industry advisor, idea curator, practitioner, and educator, skilled in trend application, research, and cultural insight. Ebrahem has designed and led pivotal foresight and market intelligence projects for leading brands in the UK and globally across industries, including beauty, supplement health, consumer electronics, and retail – making her a go-to specialist for several leading companies.