Social media is a great resource for amplifying individual voices, and people are using this quality to mobilise against brands and institutions that fail to meet their expectations. Canvas8 spoke to Dr. Doreen Chung and Dr. Kyuree Kim about how people organise around hashtags on social media.
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Dr. Doreen Chung is an associate professor in Iowa State University’s Department of apparel, events, and hospitality management. Her research interests centre on social network analysis and consumer behaviour in digital environments.
Dr. Kyuree Kim is an adjunct faculty at the University of Houston and a consumer behaviour researcher.
Nicholas Lising-White is a behavioural analyst at Canvas8. With a degree in human geography from UCL, he is interested in the impact of differing cultural conditions on human behaviour. Outside of work, he can be found meandering between cafes on his bike, testing his culinary skills, and intermittently pottering around a rugby pitch.
