Language boundaries are breaking as content made in Indian languages, other than Hindi, is attracting more audiences with strong scripts and diverse stories. As streaming companies bump up their budgets, why is this move towards pan-Indian content so appealing to both native and foreign speakers?
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Dr. S.V. Srinivas is a professor at Azim Premji University’s School of Arts and Sciences, where he teaches courses in literature and media. His research focuses on the intersections between moving images, entertainment industries, and mass politics in India.
Ali Hussein is the CEO at Eros Now. A media executive with 20 years of experience, Hussein has also worked at Viacom18, Google, and Hungama Digital Media Entertainment, among others.
Ferzad Palia leads Viacom18’s SVOD businesses Voot Select and Voot Kids. He also helms the company’s international business. With over 23 years of diverse industry experience, Palia is a transformational leader, credited with launching several iconic brands, building businesses from the ground up, and industry-first innovations.
Abhishek Jain is a film director and producer. He’s also the co-founder of Gujarati language content platform Oho Gujarati and CineMan Productions.
Arnika Thakur is a New Delhi-based independent journalist. She has written about businesses across sectors like finance, hospitality, start-ups, and technology. She has worked at Reuters and was previously the digital editor of Fortune India. Her stories have explored the intersection of technology and society, latest developments in fintech, role of women in business, and issues of sustainability. She has a master's degree in English literature and has occasionally written about fashion, books, art, and culture. She is also the co-founder and editor of women's health and wellness platform Femoai.com.
