How are parents coping with the cost of living crisis?
REPORT
16 May 2022
How are parents coping with the cost of living crisis?

A rise in childcare costs, gas and electricity prices, and food bills have left more families struggling than ever before. But what is the long-term impact of this cost of living crisis, and how can brands help families alleviate the pressure as they begin to tighten their belts?

Dr. Mary-Ann Stephenson

Dr. Mary-Ann Stephenson is the director of the Women’s Budget Group.

Naomi Eisenstadt

Naomi Eisenstadt is the former director of Sure Start and author of Parents, Poverty and the State.

Emma Sheppard

Emma Sheppard is a journalist specialising in business, technology, family and social affairs. As well as Canvas8, her work has appeared in The Guardian, Wired, BBC Worldwide, The Independent and more.