A rise in childcare costs, gas and electricity prices, and food bills have left more families struggling than ever before. But what is the long-term impact of this cost of living crisis, and how can brands help families alleviate the pressure as they begin to tighten their belts?
Dr. Mary-Ann Stephenson is the director of the Women’s Budget Group.
Naomi Eisenstadt is the former director of Sure Start and author of Parents, Poverty and the State.
Emma Sheppard is a journalist specialising in business, technology, family and social affairs. As well as Canvas8, her work has appeared in The Guardian, Wired, BBC Worldwide, The Independent and more.