How can brands tackle the Gen Z loneliness epidemic?
REPORT
2 Jun 2022
How can brands tackle the Gen Z loneliness epidemic?

In the US, Gen Zers are the loneliest generation. While always-on digital communities are frequently blamed, pandemic lockdowns and turbulent world events have also taken their toll. What can brands do to help people foster deeper connections and more enriching relationships?

David Bakker

David Bakker is a clinical psychologist, guiding clients through evidence-based therapies such as cognitive behavioural therapy towards better mental health and wellbeing. His research involves the use of mental health apps, and he has been involved in the development of two apps, MoodPrism and MoodMission. He is passionate about making evidence-based psychological techniques and mental health education more accessible to the public.

Dr. Sarah Adler

Dr. Sarah Adler is a clinical psychologist and professor of psychiatry at Stanford University. Passionate about solving the access crisis in the behavioral health system, redesigning care delivery systems using data, clinical innovation and technology, she created the Wave app to make evidence-based emotional health care available to everyone – especially those traditionally left out (e.g. BIPOC and LGBTQ+ communities).

Mariella Agapiou

Mariella’s experience is wide: she has written, researched, edited and produced content that covers everything from fashion to feminism, travel to tech, and women to weed. Having worked in the fashion space for over ten years, she now focuses her energy on positive change, whether consulting and strategising for her femtech-inclined clients or reporting on women’s health. She has been published in the likes of Bustle, DAZED MEDIA, The Spaces, and Grazia Middle East, while also creating content for Appear Here, On, MATCHES, and Ounass. You can also find culture/consumer insight articles with her byline on LS:N Global, Canvas8 and BEAUTYMATTER —for the US, UK, and Middle Eastern markets.