In a polarised society, the meaning of gender is in flux. People want to be liberated from outdated norms – but many hold on to the gender binary as a source of stability in an uncertain world. How can brands navigate the changing gender landscape without leaning on stereotypes?

In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

What do dating and relationship values look like in a post-pandemic world? How are pet parents attempting to cope with separation anxiety? Why are people bringing personal values into the design of their homes? What do changing approaches to life milestones mean for family dynamics?

People magazine’s title of Sexiest Man Alive in 2021 went to the 52-year-old star of Ant-Man, Paul Rudd, who beat out the likes of Chris Evans, Regé-Jean Page, and Maluma, among others. What does this choice suggest about post-pandemic masculinity and the ways that people now define ‘sexy’?

Offering an alternative to the high-speed swipe culture of modern dating, Jigsaw brings a fresh approach to finding love by encouraging meaningful and authentic connections. In an oversaturated and competitive dating landscape, can considerate apps provide users with a greater sense of connection?

High-profile 'goth weddings' have shone a light on the wider post-pandemic rejection of nuptial traditions. Rather than opting for classic white dresses and flowery aesthetics, many Gen Yers and Zers are exploring darker palettes as they celebrate alternative commitment rituals.