People are prioritizing beauty product ingredients over brand names, since the pandemic allowed for time to research what was really working in their lives – beauty, skincare, and make-up included. What can less-established brands do to account for these factors as they enter the marketplace?
Nellie Eden is the beauty editor at large at The Face magazine, and the creative beauty editor-at-large at Browns.
Dominic Cadogan is the former editor of Dazed Beauty, previously holding titles at Re-Edition and Replica, and is a founding member of System Beauty. They are currently a freelance fashion and beauty journalist writing for publications including AnOther, Elle, Gay Times, GQ, i-D, Just Smile, and 10 Magazine and collaborating with brands including Chanel Beauty, MCM, Mercedez-Benz, and Valentino Beauty.
Tom Rasmussen is a writer based in London. Their recent book, First Comes Love, is a personal and analytical look at the history, present, and future of marriage and other formations of relationships.