We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

People are craving comfort. Amid what can feel like a state of constant crisis – a layering of traumatic societal events – it can sometimes seem like we’ve lost a sense of scale and cohesion. In the face of this, the desire to retreat into nostalgia is more seductive than ever.

Appealing to those seeking both convenience and healthy food, meal kits are expanding from doorstep delivery to grocery stores, where their à la carte options allow shoppers to make last-minute eating decisions. As we try to do more with less time, how are these kits transforming our days?

From opting against three square meals to getting more creative in the kitchen, daily food and drink routines have been shaken up as many people have embraced hybrid working. How might these changes create new opportunities for brands around snacking, meal preparation, and forging healthy habits?

With over 9.4 billion views on TikTok, ‘What I eat in a day’ videos are a social media phenomenon. These short clips offer a glimpse into the diverse eating habits of people around the world and are generally fun, but what risks do they pose? And how can brands tap into the power of eat-fluencers?

While the US has its fair share of plant-based spots that focus on ‘clean’ eating, with its flavorful food and daring marketing, Slutty Vegan proves the over-the-top, indulgent approach to vegan fare is a winner, especially for an audience that’s often excluded from mainstream vegan culture.