Driven by more than mere vanity, a significant and growing number of men across the UK are going to extreme lengths to change how their bodies look. What can brands do to sensitively address the rise of body dysmorphia and help detoxify narratives around men's body image and self-esteem?
Dr. Richard Cole is a neuropsychiatrist at the Camden and Islington NHS Foundation Trust.
Evan Jones is a qualified personal trainer with over 11 years of experience in injury rehab, mobility, pre- and post-natal exercise, and strength and conditioning.