Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

In a hyper-connected world, it feels like everything previously ‘insider’ is more available than ever: from behind-the-scenes access to the lives of public figures to travel experiences immersing people into worlds previously deemed unattainable. But while people embrace this community-based inclusivity and u...

How is fashion fandom evolving and shifting the ideas around style hype? Why are shoppers opting for innovative eco materials and durability? Who are the fashionistas using their heritage to drive style shifts? What’s preventing people from ditching their fast fashion habits?

eBay is set to sponsorLove Island2022 as the reality TV show pivots towards more environmentally responsible partnerships. The move also recognises that Britons are more in love with second-hand shopping than ever, viewing resale as a convenient way to buy fashion sustainably and affordably.

A study has revealed that people are most likely to engage in end-of-life repurposing of their used apparel rather than eco-led decisions at point of purchase. There is an opportunity to further engage people on sustainable fashion to help them make eco decisions earlier in their shopping journeys.

Fast fashion behemoth SHEIN is as successful as it is controversial. By adding thousands of new items to its site daily it has grown in popularity with trend-influenced Gen Zers. As people juggle their financial constraints and a desire for newness, will price win against conscious consumption?