How is fashion fandom evolving and shifting the ideas around style hype? Why are shoppers opting for innovative eco materials and durability? Who are the fashionistas using their heritage to drive style shifts? What’s preventing people from ditching their fast fashion habits?

eBay is set to sponsor Love Island 2022 as the reality TV show pivots towards more environmentally responsible partnerships. The move also recognises that Britons are more in love with second-hand shopping than ever, viewing resale as a convenient way to buy fashion sustainably and affordably.

A study has revealed that people are most likely to engage in end-of-life repurposing of their used apparel rather than eco-led decisions at point of purchase. There is an opportunity to further engage people on sustainable fashion to help them make eco decisions earlier in their shopping journeys.

Fast fashion behemoth SHEIN is as successful as it is controversial. By adding thousands of new items to its site daily it has grown in popularity with trend-influenced Gen Zers. As people juggle their financial constraints and a desire for newness, will price win against conscious consumption?