What’s behind the rise of ‘mythical fashion’?
REPORT
22 Sep 2022
What’s behind the rise of ‘mythical fashion’?

As young people seek ways to process their eco-anxiety, they’re creating a new visual language rooted in mythology, rituals, and nature. How do goblincore, fairycore, and cottagecore help them process an uncertain future? And what do these ‘core’ cultures reveal about attitudes to style?

Hannah Tindle

Hannah Tindle is the fashion features editor at The Evening Standard Magazine.

Thurstan Redding

Thurstan Redding is a fashion photographer.

Tom Rasmussen

Tom Rasmussen is a writer based in London. Their recent book, First Comes Love, is a personal and analytical look at the history, present, and future of marriage and other formations of relationships.