What’s driving Gen Z’s interest in romance novels?
REPORT
3 Oct 2022
What’s driving Gen Z’s interest in romance novels?

The emotional rollercoaster of the past few years has left Gen Zers calling upon contemporary coping mechanisms to alleviate stress. One not so modern, however, is their latest obsession with romance novels. What can we learn about their escapist search for comfort and connection?

Sonali Kulkarni

Sonali Kulkarni is a recipient of the prestigious Erasmus Mundus scholarship. She is presently based at Tilburg University in the Netherlands where she teaches and researches the intersection of children's and young adult literature with new media and the resulting developments in reading behaviour. She is particularly interested in young people's literary participation online and repeat consumption of children's literature. She is also a practising translator (Fr-En, It-En) and often writes on language and translation.

Dr. Bronwyn Reddan

Dr. Bronwyn Reddan is a research fellow on the Australian Research Council linkage project ‘Discovering a “Good Read”: Pathways to Reading for Australian Teens’. Her research examines the social and emotional dimensions of literary cultures, with particular interests in women’s writing, fairy tales, and the development of social reading communities on digital social media platforms.

Mariella Agapiou

Mariella’s experience is wide: she has written, researched, edited and produced content that covers everything from fashion to feminism, travel to tech, and women to weed. Having worked in the fashion space for over ten years, she now focuses her energy on positive change, whether consulting and strategising for her femtech-inclined clients or reporting on women’s health. She has been published in the likes of Bustle, DAZED MEDIA, The Spaces, and Grazia Middle East, while also creating content for Appear Here, On, MATCHES, and Ounass. You can also find culture/consumer insight articles with her byline on LS:N Global, Canvas8 and BEAUTYMATTER —for the US, UK, and Middle Eastern markets.