Navigating reality has become an almost constant shock to the system. With the ongoing cost of living crisis, wars, political polarisation, and global environmental issues, life’s stresses are becoming increasingly difficult to escape. With individuals and collectives in a perpetual state of disturbance, peop...

People are craving comfort. Amid what can feel like a state of constant crisis – a layering of traumatic societal events – it can sometimes seem like we’ve lost a sense of scale and cohesion. In the face of this, the desire to retreat into nostalgia is more seductive than ever.

We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

How are people embracing indulgence and getting messy with their food? What do consumers want from food brands to help with rising costs? Why is the appetite for plant-based products fluctuating? And how are drinks brands enticing people to engage with novel booze experiences?

Comfort food has become a go-to for Gen Zers who've had their hopes of post-pandemic liberation stifled by the cost of living crisis, turbulent global events, and a divisive political atmosphere. How can brands help young people embrace their indulgent streaks while also promoting wellbeing and health?

During the pandemic, people are turning to food for comfort and stress relief. We’re seeing a return to nostalgic favorites and also food as a medium for experience and discovery. So what does that mean for flavor?

We all love chocolate – but at what cost? As people take a greater interest in the ethics of the food they eat, Tony’s Chocolonely is working to make the chocolate industry 100% slave-free. It’s combining sweet indulgence with social impact to hook people onto its cause – and its chocolate.