American Gen Yers are eager to travel and are bringing their values with them. However, rising living costs mean these socially-conscious vacationers are also budget-driven. How can accommodation providers and platforms adapt to provide this cohort with impactful and affordable stays?
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Ian Yeoman is a futurologist specializing in travel and tourism. He learned his trade as the scenario planner for VisitScotland where he established the process of futures thinking within the organisation using a variety of techniques including economic modelling, trends analysis, and scenario construction. He is now an associate professor at Victoria University of Wellington.
Jessica Blotter is the CEO, co-founder, and editor-in-chief of Kind Traveler and serves on the board of directors for the Center for Responsible Travel.
A specialist sustainability writer within the travel and design industries, Isobel has written for a broad range of national and international titles including The Guardian, The Telegraph, and Conde Nast Traveller. She brings particular expertise in consumer behaviour and trends within luxury and eco-travel and sustainable design, and has worked with luxury and travel brands as a consultant. She has written consumer behaviour reports on topics including 'how airlines can help consumers fly green' and the habits of high net-worth individuals.
