Young beauty buyers are increasingly embracing tech across physical and digital spaces, using a blend of tools and apps to discover new products. This is providing brands with an array of opportunities to engage with potential shoppers – but how can they turn playful moments into sales?
- Sectors
- Location
Dana Oliver is the founder of Beauty for Breakfast. She has over 13 years of experience as an editor, writer, and on-camera talent, reporting on fashion and beauty news, writing trend features, and producing expert-driven videos.
Donna Francis is the founder of The Beauty Ed and an award-winning beauty editor whose work has been published in newspapers and magazines including the Daily Mail and Vogue. Her expertise in beauty trends and consumers' buying habits has been recognised by brands such as Boots, Trish McEvoy, Superdrug, and Avon, and helped earn her a prestigious American 0-1 Extraordinary Ability Visa.
Lara Piras is a copywriter, researcher, and brand strategist. Lara's expertise lies in creative copywriting, editing, trend and insight analysis and strategy, working with renowned global forecasting companies and brands including Nike, ASOS, adidas, IKEA and Peroni. Lara also writes features on wellness, diversity and inclusion, youth culture and future innovations for titles such as Vogue, Refinery29, and Included Magazine.
