Why are Gen Zers embracing irony in fashion?
REPORT
28 Nov 2022
Why are Gen Zers embracing irony in fashion?

As a visual-first generation, people in their late teens and early twenties are developing new layers of visual culture to build community, express their individualism, and push back against the status quo. How is the fashion sector embracing post-ironic and meta-ironic behaviours for Gen Z?

Iris Luz

Iris Luz is a photographer and visual artist based in London. Prior to this, she was social media editor at Dazed Beauty and a tech consultant for a plethora of fashion and beauty brands and magazines. These brands include Ssense, Balenciaga, Praying, Miu Miu, and more, for whom she consulted about social media direction, content ideation, and creative collaboration. Iris' overarching focus is on creating a meaningful visual language that explores the complexities and nuances of being human.

Lauren Schiller

Lauren Schiller is the co-founder and creative director of LA-based fashion brand OGBFF.

Bee Beardsworth

Bee Beardsworth is a writer, curator, creator, and cultural/creative consultant based in London. Her work focuses on postmodernism, aesthetics, art, and fashion through the lens of feminism, queer theory, spatial biopolitics, and cultural critique.