As young Chinese people feel less secure about China’s harsh working and living conditions and COVID-19 policies, they are leaning into the Guochao movement as a route of finding state-funded employers. But as frustrations grow and economic instability mounts, where will Gen Zers seek release?
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Tracy Wen Liu is a freelance journalist, author, and translator based in Austin, Texas. As well as contributing to Deutsche Welle Chinese, she is a regular contributor to The New York Times, Foreign Policy, and China File, among others.
Allison Malmsten is the marketing director at Daxue consulting, a market research and management consulting firm focusing on the Chinese market. Based in Hong Kong, she works on consumer trends and demystifying the Chinese market, and is highly skilled in market research, content management, search engine optimisation, and social media marketing.
Gouri Sharma is an internationally renowned independent journalist from London living in Berlin writing for international media sites including Al Jazeera English and Deutsche Welle. Amid a career spanning nearly two decades, including five years on the production desk for Al Jazeera's flagship media critique show The Listening Post, Gouri now writes on issues such as race, culture, migration, history, and sexual health and wellness. With each report, she aims to draw out the individual story amid the wider political or historical context; centring the human story is a priority, in particular amplifying the voices of those from marginalised communities whose stories are not as visible.
